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Made in Germany - als Marke und Kennzeichnung - Buch mit E-Book

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Produktform: Medienkombination

Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Deutsch

ISBN: 978-3-410-28220-4 / 978-3410282204 / 9783410282204

Verlag: DIN Media

Erscheinungsdatum: 20.12.2017

Seiten: 38

Auflage: 1

Herausgegeben von Holger Mühlbauer

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