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Management Practices in Asia

Case Studies on Market Entry, CSR, and Coaching

Produktform: Buch / Einband - fest (Hardcover)

This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.  weiterlesen

Sprache(n): Englisch

ISBN: 978-3-030-19661-5 / 978-3030196615 / 9783030196615

Verlag: Springer International Publishing

Erscheinungsdatum: 02.09.2019

Seiten: 276

Auflage: 1

Herausgegeben von Christiane Prange, Ralph Kattenbach

80,24 € inkl. MwSt.
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