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Managing Complexity

Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

Produktform: Buch / Einband - fest (Hardcover)

The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-319-29056-0 / 978-3319290560 / 9783319290560

Verlag: Springer International Publishing

Erscheinungsdatum: 11.08.2016

Seiten: 473

Auflage: 1

Herausgegeben von Frank T. Piller, Kjeld Nielsen, Jocelyn Bellemare, Serge Carrier

192,59 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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