Managing Complexity
Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015
Produktform: Buch / Einband - flex.(Paperback)
The MCPC 2015 Conference had a strong focus on real life
MCPC applications, and this proceedings volume reflects this. MCPC strategies
aim to profit from the fact that people are different. Their objective is to
turn customer heterogeneities into profit opportunities, hence addressing the
current trend of long tail business models. Mass customization means to provide
goods and services that best serve individual customers’ personal needs with
near mass production efficiency. This book brings together the latest from MCPC
thought leaders, entrepreneurs, technology developers, and researchers that use
these strategies in practice.
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