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Marketing

Analysis and strategy

Produktform: Buch / Einband - flex.(Paperback)

For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-85932-871-6 / 978-3859328716 / 9783859328716

Verlag: Weber Verlag AG

Erscheinungsdatum: 31.07.2017

Seiten: 156

Auflage: 1

Zielgruppe:

Autor(en): Richard Kühn, Urs Fuhrer

39,90 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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