Noch Fragen? 0800 / 33 82 637

Marketing and Finance

Creating Shareholder Value

Produktform: Buch / Einband - flex.(Paperback)

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-119-95338-8 / 978-1119953388 / 9781119953388

Verlag: John Wiley & Sons

Erscheinungsdatum: 23.08.2013

Seiten: 280

Auflage: 2

Autor(en): Malcolm McDonald, Brian Smith, Keith Ward

40,90 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück