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Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 1

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-9811692680 / 978-9811692680 / 9789811692680

Verlag: Springer Singapore

Erscheinungsdatum: 29.03.2022

Seiten: 735

Herausgegeben von Luiz Moutinho, José Luís Reis, Eduardo Parra López, José Paulo Marques dos Santos

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