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Marketing Identities Through Language

English and Global Imagery in French Advertising

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-0-230-51190-3 / 978-0230511903 / 9780230511903

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 30.11.2005

Seiten: 286

Autor(en): E. Martin

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