Noch Fragen? 0800 / 33 82 637

Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.  weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-86680-8 / 978-3030866808 / 9783030866808

Verlag: Springer International Publishing

Erscheinungsdatum: 15.02.2022

Seiten: 501

Herausgegeben von Sandra Diehl, Matthias Karmasin, Isabell Koinig

171,19 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück