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Moving into Mass Customization

Information Systems and Management Principles

Produktform: Buch / Einband - flex.(Paperback)

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-540-43611-9 / 978-3540436119 / 9783540436119

Verlag: Springer Berlin

Erscheinungsdatum: 09.07.2002

Seiten: 248

Auflage: 1

Herausgegeben von Claus Rautenstrauch, Klaus Turowski, Ralph Seelmann-Eggebert

106,99 € inkl. MwSt.
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