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Narrative Organizations

Using Storytelling and Narratives to Create a New Organizational Identity

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.  weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-662-61421-1 / 978-3662614211 / 9783662614211

Verlag: Springer Berlin

Erscheinungsdatum: 27.07.2020

Seiten: 223

Autor(en): Michael Müller, Christine Erlach
Beiträge von Karin Thier

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