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New Consumer Behavior Theories from Japan

Produktform: Buch / Einband - fest (Hardcover)

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-9811611261 / 978-9811611261 / 9789811611261

Verlag: Springer Singapore

Erscheinungsdatum: 21.04.2021

Seiten: 212

Auflage: 1

Autor(en): Akira Shimizu

160,49 € inkl. MwSt.
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