Improvements in algorithms have made the customization and personalization of news easy, but this can lead to fragmentation in audiences and fractures in the public sphere. This book explores personalized news content and its relationship with credibility, trust and transparency. With a focus on the US, it also analyses strategies organizations are using to try and build bridges with audience members, such as providing transparency cues in stories, responding to audience comments, and disclosing personal information to the audience. The authors will build on existing work in these areas, as well as add to the findings, by conducting new studies that examine these strategies and measure how effective they are. It offers a unique perspective on this emerging area in an age where individuals are determining their own ecology of news providers. weiterlesen