Throughout his 45+ year career Peter Arnell has played a significant role in creating and collaborating on platforms, products and strategies for many of the world’s leading brands. Arnell has built his reputation working in architecture, design, photography, communications, technology and publishing. From his earliest days he has been known for creating unique, ground-breaking work bringing design, innovation, brand creation, brand strategy and customer experience to the forefront of his work. This beautifully conceptualized two-volume monograph provides an insight into the great creator’s oeuvre, highlight-ing his contributions to a vast number of industries ranging from technology to automotive design, hospitality to fashion and beyond. The monograph celebrates many of Arnell’s works created and developed alongside the highly talented collaborators. It includes projects with contributions by such luminaries as Denis Piel, Neal Slavin, Helmut Newton, Lance Wyman, Michael Graves and Muhammad Ali, to name a few, and spans over four decades. Included are signature projects for Donna Karan, Chanel, Fendi, Chrysler, Nespresso, Goop Pepsi, Reebok, Gucci and Special Olympics and in addition features texts written by Arnell’s friends and collaborators architect Frank Gehry and photographer Peter Lindbergh. PETER ARNELL (*1938, Brooklyn, New York) started his career writing, designing, and editing over 18 books on contemporary architecture before he began specializing in design, branding, and product development with the Arnell Group in 1979. His best-selling book of advice, Shift—How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010.weiterlesen