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Political Branding Strategies

Campaigning and Governing in Australian Politics

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-137-58029-0 / 978-1137580290 / 9781137580290

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 03.12.2015

Seiten: 146

Autor(en): Lorann Downer

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