This book traces the rise of the far right AfD from its inception in 2013 to its re-election to the Bundestag in 2021, emphasizing the party’s nature as a “populist issue entrepreneur” and covering the three major crises that have shaken European party politics – the Eurozone crisis, the so-called refugee crisis, and the COVID pandemic. Currently, books on the topic of the Alternative for Germany (AfD) are largely limited to historical treatments and surface level analyses of the political party. This volume has the virtue of being both empirically rigorous as well as conceptually nuanced: it seeks to understand the party’s political trajectory and attraction to supporters by analyzing its voters using advanced quantitative methodologies, as well as interpreting the party’s communication strategies through mixed empirical methods. It embeds this account within a theoretically well-grounded argument. The argument emphasizes three important explanatory conditions – a favorable political opportunity structure, issue entrepreneurship., and the party’s stages of political development. weiterlesen