Noch Fragen? 0800 / 33 82 637

Political Parties and Campaigning in Australia

Data, Digital and Field

Produktform: Buch / Einband - fest (Hardcover)

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21 century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-030-68233-0 / 978-3030682330 / 9783030682330

Verlag: Springer International Publishing

Erscheinungsdatum: 16.02.2021

Seiten: 217

Auflage: 1

Autor(en): Glenn Kefford

53,49 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück