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Politicians and Rhetoric

The Persuasive Power of Metaphor

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-0-230-50170-6 / 978-0230501706 / 9780230501706

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 03.01.2016

Seiten: 239

Autor(en): J. Charteris-Black

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