Politicians and Rhetoric
The Persuasive Power of Metaphor
Produktform: E-Buch Text Elektronisches Buch in proprietärem
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.weiterlesen
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