In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communi- cation Science of the Babeș-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference “PR Trend”. We are still using the general title “PR Trend”, even though some of the papers that where subsequently published where in the field of journalism, political commu- nication or advertising, because the title was created at a conference brand in Romania.    weiterlesen