Corporate presentations have degenerated into multi-media productions. A software package for creating the appropriate slides gives a name to the whole thing: PowerPoint. Pictures and letters dominate the scene with lists in small print behind big dots – the so-called bullet points. Some presenters hide behind their laptops which they now place on the lectern instead of their scripts. Due to the number of dreadful, ineffective presentations PowerPoint has become a synonym for “a bad presentation” as it is simply “accompanied reading”. The aim of this book is to help you to develop brilliant, rhetorically sophisticated presentations focusing on the power of language and to package these in a convincing, captivating story supported by the emotions of a picture. The result is often astonishing – rhetorical sharpness, a memorable message, a high level of emotion, surprising insights and convincing succinctness. The Book is published in english and features a foreword by Michael Diekmann, former CEO Allianz, in which he wrote: “I thank Reinhard for his passion and for teaching us all to take risks instead of playing safe and stating the obvious.“weiterlesen