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Price Management

Strategy, Analysis, Decision, Implementation

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation.  They remind us that the Ancient Romans used one word, , to mean both price and value.  This is the fundamental philosophy that drives successful price management where producer and customer meet.  Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-99456-7 / 978-3319994567 / 9783319994567

Verlag: Springer International Publishing

Erscheinungsdatum: 11.12.2018

Seiten: 558

Autor(en): Hermann Simon, Martin Fassnacht

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