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Psychology of the Consumer and Its Development

An Introduction

Produktform: E-Buch Text Elektronisches Buch in proprietärem

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-4615-4763-1 / 978-1461547631 / 9781461547631

Verlag: Springer US

Erscheinungsdatum: 06.12.2012

Seiten: 362

Autor(en): Robert C. Webb

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