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Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Produktform: Buch / Einband - fest (Hardcover)

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-11-017611-7 / 978-3110176117 / 9783110176117

Verlag: de Gruyter Mouton

Erscheinungsdatum: 25.03.2004

Seiten: 515

Auflage: 1

Herausgegeben von Betteke van Ruler, Dejan Vercic

159,95 € inkl. MwSt.
RRP
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lieferbar - Lieferzeit 10-15 Werktage

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