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Recommender System for Improving Customer Loyalty

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The Recommender System presented here addresses several important issues. (1) It provides a decision framework to help managers determine which actions are likely to have the greatest impact on the Net Promoter Score. (2) The results are based on multiple clients. The data mining techniques employed in the Recommender System allow users to “learn” from the experiences of others, without sharing proprietary information. This dramatically enhances the power of the system. (3) It supplements traditional text mining options. Text mining can be used to identify the frequency with which topics are mentioned, and the sentiment associated with a given topic. The Recommender System allows users to view specific, anonymous comments associated with actual customers. Studying these comments can provide highly accurate insights into the steps that can be taken to improve the customer experience. (4) Lastly, the system provides a sensitivity analysis feature. In some cases, certain actions can be more easily implemented than others. The Recommender System allows managers to “weigh” these actions and determine which ones would have a greater impact. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-13438-9 / 978-3030134389 / 9783030134389

Verlag: Springer International Publishing

Erscheinungsdatum: 19.03.2019

Seiten: 124

Autor(en): Zbigniew W. Rás, Zbigniew W Ras, Katarzyna Tarnowska, Lynn Daniel

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