Remote Service Technology Perception and its Impact on Customer-Provider Relationships
An Empirical Exploratory Study in a B-to-B-setting
Produktform: Buch / Einband - flex.(Paperback)
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.weiterlesen
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