Strategic replication bases upon the recurrent exploitation of existing organizational routines by transferring them into new context. This omnipresent practice of the business world of today is sometimes coined as the 'Mc Donalds's Approach'. Interestingly, replication commonly produces anomalies which cannot adequately be explained by existing academic literature. By conceptually switching from replication as a rather theoretical discussed macro-level phenomenon to 'replicating' as the investigation of the actual micro-level processes that (re)create replication in practice my dissertation follows the 'practice turn' in contemporary management theory. Adopting a practice lens on replication - by conceiving routines as practices that entail shared ways of knowing and doing things - I reconstruct the doing of replication within a global operating SME. This book is definitely no easy-read for people that are not used to academic papers. Yet, it might give practitioners new avenues to observe, analyze, and reflect on their own doings and decisions concerning challenges of replication work and beyond.weiterlesen