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Research on Islamic Business Concepts

Proceedings of the 12th Global Islamic Marketing Conference, December 2021

Produktform: Buch / Einband - flex.(Paperback)

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-031-18665-3 / 978-3031186653 / 9783031186653

Verlag: Springer International Publishing

Erscheinungsdatum: 03.01.2024

Seiten: 274

Auflage: 1

Herausgegeben von Veland Ramadani, Baker Ahmad Alserhan, Jusuf Zeqiri, Leo Paul Dana, Hasan Terzi, Mehmet Bayirli

213,99 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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