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Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions

Produktform: E-Buch Text Elektronisches Buch in proprietärem

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-12424-7 / 978-3319124247 / 9783319124247

Verlag: Springer International Publishing

Erscheinungsdatum: 25.11.2014

Seiten: 248

Herausgegeben von Mihalis Kavaratzis, Gary Warnaby, Gregory Ashworth, Gregory J. Ashworth

149,79 € inkl. MwSt.
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