This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppönen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions. Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products. Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?The ten practices presented in this book are: story, demo, metaphor, simple, prop, passion, data visualization, pitch, staging and memory. All core aspects that a technical person needs to rock the stage at conferences.  A wide range of skills which will help you make a solid and persuasive presentation or talkHow to craft compelling storiesHow to write better (blogs and copy) about technical products and events DevOps, developer evangelists, testers, architects, product managers, sales engineers, solution architects, CTOs,  CEOs, startup founders, marketers weiterlesen