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Scenario Planning

The Link Between Future and Strategy

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-0-230-51162-0 / 978-0230511620 / 9780230511620

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 04.12.2002

Seiten: 180

Autor(en): M. Lindgren, H. Bandhold

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