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Scenario Planning

The Link Between Future and Strategy

Produktform: Buch / Einband - flex.(Paperback)

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-349-43197-7 / 978-1349431977 / 9781349431977

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 01.01.2003

Seiten: 180

Auflage: 1

Autor(en): M. Lindgren, H. Bandhold

53,49 € inkl. MwSt.
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