Sharing Behavior of Brand Crisis Information on Social Media
A Case Study of Chinese Weibo
Produktform: Buch / Einband - fest (Hardcover)
The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors.
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