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Social Marketing and Sustainable Development Goals (SDGs)

Case Studies for a Global Perspective

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-031-27377-3 / 978-3031273773 / 9783031273773

Verlag: Springer International Publishing

Erscheinungsdatum: 24.05.2023

Seiten: 376

Herausgegeben von Helena M. Alves, M. Mercedes Galan-Ladero

117,69 € inkl. MwSt.
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