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Social Media Monetization

Platforms, Strategic Models and Critical Success Factors

Produktform: Buch / Einband - fest (Hardcover)

Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-031-14574-2 / 978-3031145742 / 9783031145742

Verlag: Springer International Publishing

Erscheinungsdatum: 24.09.2022

Seiten: 243

Auflage: 1

Autor(en): Francisco J. Martínez-López, Yangchun Li, Susan M. Young

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