Sport as a Business
International, Professional and Commercial Aspects
Produktform: Buch / Einband - fest (Hardcover)
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercializationweiterlesen
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