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Sports Sponsorship and Brand Development

The Subaru and Jaguar Stories

Produktform: Buch / Einband - fest (Hardcover)

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.weiterlesen

Sprache(n): Englisch

ISBN: 978-0-333-92540-9 / 978-0333925409 / 9780333925409

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 07.11.2001

Seiten: 196

Auflage: 1

Autor(en): M. Beck-Burridge, J. Walton

53,49 € inkl. MwSt.
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