Storytelling With Data
Gaining insights, developing strategy and taking corporate communications to a new level
Produktform: Buch / Einband - flex.(Paperback)
The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
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