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Strategic Innovative Marketing

5th IC-SIM, Athens, Greece 2016

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-56288-9 / 978-3319562889 / 9783319562889

Verlag: Springer International Publishing

Erscheinungsdatum: 02.06.2017

Seiten: 556

Herausgegeben von Androniki Kavoura, Damianos P. Sakas, Petros Tomaras

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