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Strategic Innovative Marketing

5th IC-SIM, Athens, Greece 2016

Produktform: Buch / Einband - flex.(Paperback)

The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-319-85877-7 / 978-3319858777 / 9783319858777

Verlag: Springer International Publishing

Erscheinungsdatum: 02.08.2018

Seiten: 556

Auflage: 1

Herausgegeben von Androniki Kavoura, Damianos P. Sakas, Petros Tomaras

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