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Strategic supplier cooperation in the automotive industry

Produktform: Buch / Einband - flex.(Paperback)

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the greatest lever for influencing the outcome of negotiations. This study analyzes the importance of organizational sources of power and their interplay with the products’ degree of innovation.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-339-12618-4 / 978-3339126184 / 9783339126184

Verlag: Kovac, Dr. Verlag

Erscheinungsdatum: 28.02.2022

Seiten: 124

Auflage: 1

Autor(en): Andreas Wild

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