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Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

Produktform: Buch / Einband - fest (Hardcover)

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-030-48949-6 / 978-3030489496 / 9783030489496

Verlag: Springer International Publishing

Erscheinungsdatum: 29.06.2020

Seiten: 795

Auflage: 4

Autor(en): Francisco J. Martínez-López, Tawfik Jelassi

117,69 € inkl. MwSt.
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