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Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-48950-2 / 978-3030489502 / 9783030489502

Verlag: Springer International Publishing

Erscheinungsdatum: 28.06.2020

Seiten: 795

Auflage: 4

Autor(en): Francisco J. Martínez-López, Tawfik Jelassi

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