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Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

Produktform: Buch / Einband - flex.(Paperback)

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-349-31153-8 / 978-1349311538 / 9781349311538

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 21.08.2009

Seiten: 269

Auflage: 1

Autor(en): Y. Chobanova, Yordanka Chobanova

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