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Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-0-230-25095-6 / 978-0230250956 / 9780230250956

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 21.08.2009

Seiten: 269

Autor(en): Y. Chobanova, Yordanka Chobanova

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