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Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-319-49542-2 / 978-3319495422 / 9783319495422

Verlag: Springer International Publishing

Erscheinungsdatum: 06.03.2017

Seiten: 424

Auflage: 3

Herausgegeben von Nicole Pfeffermann, Julie Gould

181,89 € inkl. MwSt.
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