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Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Produktform: Buch / Einband - fest (Hardcover)

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-319-49540-8 / 978-3319495408 / 9783319495408

Verlag: Springer International Publishing

Erscheinungsdatum: 15.03.2017

Seiten: 424

Auflage: 3

Herausgegeben von Nicole Pfeffermann, Julie Gould

192,59 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

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