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Sustainable Innovation

Trends in Marketing and Management

Produktform: E-Buch Text Elektronisches Buch in proprietärem

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.  This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-30421-8 / 978-3030304218 / 9783030304218

Verlag: Springer International Publishing

Erscheinungsdatum: 25.11.2019

Seiten: 154

Herausgegeben von Sabine Bacouel-Jentjens, Anshu Saxena Arora, Mohamed Sepehri, Amit Arora, Mohamad Sepehri

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