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The Application of Fuzzy Logic for Managerial Decision Making Processes

Latest Research and Case Studies

Produktform: Buch / Einband - flex.(Paperback)

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-319-85304-8 / 978-3319853048 / 9783319853048

Verlag: Springer International Publishing

Erscheinungsdatum: 09.05.2018

Seiten: 103

Auflage: 1

Herausgegeben von Andreas Meier, Edy Portmann, Kilian Stoffel, Luis Terán

53,49 € inkl. MwSt.
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