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The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

Produktform: Buch / Einband - flex.(Paperback)

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-137-50724-2 / 978-1137507242 / 9781137507242

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 29.09.2010

Seiten: 218

Auflage: 1

Autor(en): J. Gray

117,69 € inkl. MwSt.
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